Build your image, protect your reputation, influence the discussion

Zabihiyan Public Relations

Communicate with confidence

Who is Bahador Zabihiyan?

Bahador is a former staff reporter with Canada’s public broadcaster, Radio-Canada/CBC, in Montreal, with 10 years of journalism experience. Through his exclusive reporting, he has built a solid network and has developed a great command of the art of communication.

He joined Bitfarms in 2017, where he established the communication and government relations strategy for the Quebec leader in the blockchain sector, a company from an emerging field whose reputation was yet to be established. With his team, Bahador helped Bitfarms secure the clean energy needed to develop its data centres, sign a research partnership with a major Quebec university and gain visibility for this listed company and its founder, Pierre-Luc Quimper.

Today, Bahador wants to help decision-makers protect their reputation, build their image and interact with trust and integrity with journalists, whose work is essential. Bahador masters the art of written and visual communication. What he likes above all is to create a global strategy for a company by surrounding himself if necessary with the right team to implement it.

In the media cycle, information travels at lightning speed. This creates incredible opportunities, but also uncertain threats. By quickly identifying the latter, adopting the right tone and incorporating the right message, you can allow your business to grow and thrive.

Our expertise

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Communication strategy

Building the public image of your company cannot be done in the blink of an eye. It takes a realistic strategy and Zabihiyan Public Affairs has the experience to establish an effective one.

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Image Management

To do business in Quebec and Canada, you need more than just a solid business plan. It’s also about perception. It’s essential to protect your image and reputation in the media in order to advance your projects.

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Press relations

Journalists play a vital role in informing the public. They have little time and need accurate information and dynamic interviews to inform their audience quickly. Zabihiyan Public Affairs helps decision-makers better respond to media inquiries in a way that’s authentic and faithful to their vision and the image they want to project.

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Crisis management

No company is immune to a crisis. Every crisis can attract sustained media attention and destroy the reputation you spent years to build. We can help you overcome these situations, taking care of your image and helping you rebuild it if necessary.

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Production of video content

Social networks offer decision-makers direct access to an audience at little cost. But your message must be clear, adapted to the tone of the platform and easily viewable. Zabihiyan Public Affairs helps you produce authentic content that can influence your audience at a competitive price, rather than costly and boring corporate videos that will have no impact.

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Government relations

Policymakers face a flood of information daily, and often have to try to satisfy groups whose interests are radically different. Zabihiyan Public Affairs knows the political and bureaucratic environment of Quebec and Canada very well. We can support you so that policy makers and senior public servants can quickly understand your issues before making decisions.

Our clients

Zabihiyan Public Affairs specializes in the emerging technology and energy sectors, two areas that are increasingly linked. The internet, artificial intelligence, blockchain, the Googles and Amazons of this world, all need energy to work, which creates important social acceptability issues.

Contact

Contact Us

Zabihiyan Public Affairs

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CP 1104 Montreal
Desjardins Montreal QC H5B1C3 Canada

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PO Box 1121
Newport VT 05855 USA

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+1 514-565-4356